EYL x I AM THE ROI — Active Trigger Affirmation Socks

EYL x I AM THE ROI — Active Trigger Affirmation Socks

Launching Invest Fest 2026, these Active Trigger Affirmation Socks are designed to help you wear your intention, move with purpose, and keep wealth-building reminders in front of you all day.

Inspired by Michael J. MacDonald’s daily affirmation practice and the concept of intentional words shaping energy and focus, this collaboration brings financial literacy, mindset, and apparel together in one wearable product.

Each pair features:
• EYL-inspired crest detail
• “Assets Over Liabilities” wealth trigger
• “—I AM THE ROI—” top-of-foot affirmation
• Bold I AM THE ROI sole logo
• Premium crew sock fit
• Available in Black, White, Blue, and Red
• High Tube and Mid Tube options

Dress them up. Dress them down. From the boardroom to the block, the gym to the grind, these socks are built as a daily reminder that you are the asset, you are the return, and your steps have intention.

Wear the words. Move the energy. Build the legacy.